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Web Site Design Planning

This is the first step in commissioning a web site. If you have done a little research and considered what your requirements and objectives of the web site are, then you can provide a detailed brief for your designer. Your designer can then provide a solution that accurately represents your expectations.

 

Once you have done your Market Research, you are already half way there. By now you should know the purpose of your web site. This helps you clearly outline your objectives.

  • Marketing - To raise awareness and provide information.
  • Sales - To do business online with your customers.
  • Support - To provide an online service to your customers.
  • Or all of the above.

 

Web Site Design Marketing

If you wish to promote your products or services using your web site, think about how you might want to achieve this. Who is your target market and what is the best way to present the information to them? Will the web site be used to support an offline marketing drive?

 

Your web site's main purpose is to promote a product or service, or raise brand awareness. You can think about additional ways to keep a visitor on your web site, increase chances they will return. As the Intenet is interactive in nature, try to think of ways to capitalise on this. Perhaps you can add interesting features such as a quiz or flash animations. Perhaps you can create a community element such as a forum.

 

If you are unsure about any of these things, then you should discuss them with your web developer. The developer can advise on what content is appropriate or effective, based on the individual project.

 

Web Site Design Trading

If you have decided to implement some method of trading online, then what is the best way to do this? Do you provide some form of quote system, or a standard shopping cart system? Do you require something new to be developed? How do you plan to accept payments.

  • Paypal - For low volume sales.
  • Payment Gateway & Merchant Account - High volume sales.

You must also decide if you need a full shopping cart, or simply a "Buy Now" button. These factors all help your web developer to meet your specific requirements.

Web Site Design Support

It's widely accepted that a large percentage of any business income comes from repeat and referred business. With your web site you can provide additional services to your existing customers, thus increasing their satisfaction with your company. Think about ways you can do this. If there is information that your customer rerquires from you, make it available online. This may be a simple as a Frequently Asked Questions section or easily available contact information. You can also integrate databases into your website, and password protected areas for clients to access private information.

 

Web Site Design Content

If the web site is designed to complement an existing marketing drive, then you will probably have logos, artwork and copy available to the designer. Decide if existing material can be incorporated, or the content for the web site will need to be created from scratch. You should also consider the relevance of the content over time. If the information on your site is likely to become obsolete in time, then you can implement CMS to allow you to easily modify the content.

 

Web Site Design The Brief

This document can be as rough or as detailed as you like. Just remember that the more accurate the information you provide to your designer, the closer it will be to your requirements and expectations. Try to include the following:

  • Product
  • Purpose/Objectives
  • Target Audience
  • Existing Marketing Efforts
  • Pages/sections required (with details of each)
  • Content (pictures, copy) available
  • Domain name
  • Timescale
  • Budget
  • Ideas/Questions

 

Web Site Design Ask!

These are suggestions, to get you started. But please discuss with your developer, be it A Web design or Joe Bloggs. If you don't know where to start, we'll be happy to help you put a plan together.

If you don't have time to read all of the articles, or if you would like to discuss any of these matters further,
Call on 0800 0680248, or email!

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Designers Glasgow Business Articles

Market Research, Funding, Planning
Choosing a Web Design Company, Making it Work!

Designers Glasgow Techinical Articles

Accessible Web Design, W3C Compliance
Search Engine Optimisation, CMS, Browser Resolution

 

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